Description
National campaign to inform and engage opinion leaders (journalists, social media influencers) to pay attention to the signs of angina pectoris. Main goal is to deliver accurate medical information, communicated by physicians, directly through the channels where our target audience gets their information. This represents a modern approach to health education, aligned with public interests and the most effective communication tools available today.Program launch date
2022-ongoingResponsible entity
Romanian Heart FoundationAvailable results and quality metrics
Almost 6 million impressions on Facebook, over 40,000 clicks on the website. It reached 1.4 million citizens, which resulted in a successful branding campaign.Limitations / comments
To further expand and develop the project.